Business English for marketing
About course
Marketing is not just about advertising and creative ideas. It’s about customer journey, sales funnel, market share, ROI, CAC, SEO, CTR, USP, and dozens of other professional terms in English that marketers use every day. If you work with international teams, English-speaking clients, or simply want to be the first to read professional materials, specialized English for marketing is essential.
This course is designed for B1–B2 English learners and will help you expand your vocabulary and feel more confident using English in marketing. You’ll learn key vocabulary related to digital marketing, advertising campaigns and ad platforms, working with clients, marketing metrics, SEO, pricing, and brand development.
During the course, you’ll learn how to talk in English about marketing strategies, target audiences, sales, advertising performance, and customer behaviour, while also developing a better understanding of professional English in real-world contexts.
Inside, you’ll find authentic texts and audio, practical exercises, infographics, and flashcards that will help you not only remember marketing terms in English but also learn how to use them in your work.
Talk about marketing in English with confidence — from the first lead to a loyal customer.
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Level:
Intermediate
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140 minutes
- 2 lessons
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22
tasks
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Teacher's language:
English
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Interactive exercises
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Audio
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Flashcards
-
Tests
Course program
2 LESSONS, 22 EXERCISES
Each lesson is based on authentic materials that introduce new vocabulary in context:
- Lesson 1 — 10 tasks based on a professional podcast
- Lesson 2 — 12 tasks based on a blog post
Vocabulary
33 words, abbreviations, and phrases to help you describe key marketing metrics and brand strategy.
Exercises
22 exercises to learn and practise new English marketing vocabulary.
Infographics
2 infographic tables to help you understand marketing terms and their meanings visually.
Flashcards
Flashcards to help you learn phrases faster and more easily.
Who is this course for
marketers who want to improve their professional English;
digital marketers and specialists working with advertising, analytics, and promotion;
SMM specialists, content creators, and brand managers who want to expand their marketing vocabulary;
anyone who works or plans to work with English-speaking clients and international teams;
B1–B2 learners who want to study English through professional vocabulary and real-world marketing cases.
What will you get after the course
After completing the course, you’ll feel more confident talking about marketing in English, understand professional marketing vocabulary, and feel more
Author of this course
-
Level:
Intermediate
-
140 minutes
- 2 lessons
-
22
tasks
-
Teacher's language:
English
-
Interactive exercises
-
Audio
-
Flashcards
-
Tests
- access to all 224 English courses on the platform, except for the English PRO series
- 2 - 4 new courses every month
- exclusive access to SUBSCRIPTION ONLY courses
- access to the Smarte+ - smart online tool for English practice
- unlimited studying for the selected period
- access to self-study English plans
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